Luxury Handbag

Goldman Sachs, according to a survey report shows that in 2009 the global luxury market shrinking, it is expected this year, Chinese luxury product sales will reach 5 billion U.S. dollars, far higher than the 2008 sales of 3 billion U.S. dollars, an increase of the world’s No. 1 ranking . Moreover, China’s luxury goods market, accounting for 25% of the world’s first ultra-United States ranks second in the world.

Although China is still a developing country, even though our per capita GDP ranked the world’s more than 100, but China has become the world’s second largest consumer of luxury goods, not unexpected. From the ability to pay of view, luxury market is a rich market. Chinese luxury goods groups the proportion of the total population of 13%, with China, “20% of the population possesses 80% of the wealth” basically consistent with the hierarchical structure. As of the end of 2007, China had 415,000 assets exceeding one million U.S. dollars of the rich, and the wealth of an average volume of 5.1 million U.S. dollars.

Tentatively the “divide between rich and poor,” to set aside the moral evaluation is only concerned about the “luxury consumption of power,” the fact that judgments: the wealthy groups continue to emerge, inevitably give rise to strong demand for luxury goods. From an economic point of view, people in general merchandise marginal propensity to consume is decreasing. When the level of consumption increases, will generate demand for goods, personalized, luxury meet the individual needs of affluent and higher-level needs. This trend reflects the consumption structure of Chinese society and consumer psychology of change, not to people’s will.

Should be noted that for such luxury consumption and conspicuous consumption can not be generalized. Pairs of conspicuous consumption is often resentment because the wealthy through extravagance and luxury luxury goods, to show off to others and demonstrate their own money, financial and social status. Luxury consumption may be a kind of conspicuous consumption, but has nothing to do with the extravagance and waste. Luxury consumption, more of a consumer culture, a way of life, a mood of life, the pursuit of greater personal effectiveness and happiness.

If this society is more and more rich people, luxury goods also showed correspondingly the trend, China will inevitably become a “luxury consumer power.” Which the idea is not unfounded. In the financial crisis situation, the luxury consumption of strong demand helped drive at least busy. At the same time, luxury consumption has also increased the state tax revenue to help balance through secondary distribution of income disparity.

But “luxury consumer power,” it does not mean “luxury big country.” Louis Vuitton, Gucci, Chanel, Versace, Dior … … all the ranked number was on the luxury, no one MADE IN CHINA, This is worrying. When these brands affluent consumer demand in driving at the same time it is the stimulation of domestic demand in these luxury goods producers. More importantly, the luxury goods are high value-added goods, people sell the brand and sell the culture, we can actually have a share through taxes, but the others took a bowl full of pot is full. Of course, these luxury brands, and both are a long history, are all in a market economy through a much-steeled. We must “luxury consumer power” to “luxury big country”, there is still a long way to go.

For many years the formation of a “low-end data is reflected in China C2C e-commerce development an important indicator of” this “industry practice of thinking” has began to shake. Group known as the “high-end Taobao” luxury goods sites, is driving China’s online shopping market orientation polarization.

Recently, iResearch Consulting launched in 2009 China Fashion Goods e-commerce businesses competitive analysis report (hereinafter referred to as Report).

A new round of survey results show that net demand to buy luxury goods, so rapid growth of e-commerce shifted from the low-end. The report finds that high-end e-commerce B2C has officially become the central arena. In order to call the representative of Kazakhstan net for high-end fashion online shopping has broken through the “Taobao” type of low-end fashion online shopping model, reshape the fashion net purchases in the market, China’s fashion online shopping has begun to enter the era of polarization.

Chinese e-commerce development in 10 years, C2C, and the low-end business has never been occupied in the mainstream market. Taobao an average of 80 passenger and price to buy low-end market is firmly entrenched network. In this investigation come to the fore Ereli huha net price of domestic goods on average 550 passengers, international brands, including passenger unit price as high as 3500. The development of less than 3 years huha network, has a 90 million registered users high-end, net purchase of two differentiation trends in the market began to take shape. “High-end Taobao,” calls the emergence of Kazakhstan network, formally opened China B2C high-end fashion prelude to the development of online shopping. In 2008, the total consumption of luxury goods in mainland China as much as 86 billion U.S. dollars, for the first time surpassed the United States to become Asia’s first, the world’s second luxury consumer. In the United States B2C and C2C market share ratio is 3:1; Taiwan B2C and C2C market share ratio is 3:2; while the mainland at present only 1:12. Of which China’s net purchases high-end fashion market can be seen the huge space.

Ereli net HOU Tao, senior analyst, said: “The one being developed in the market, its growth in general by the laws of low-end to high-end progressive. So far, China’s net purchases for the low-end market has developed to a very large scale. Relatively speaking, China’s net purchases high-end fashion market is still very rare in business to meddle. Now huha network surfaced, officially marks the Chinese to buy high-end fashion market, the overall net take-off. ”

Analysis shows that high-end consumer reports online is becoming explosive growth. Second half of 2008, net purchases by the financial crisis a strong market trends. The first quarter of 2009, China’s online shopping market turnover reached 46.7 billion the size year on year in 2008 first quarter was 96.7%. The net purchase accounting for a large proportion of the size of the fashion class network consumption is tending “B2C-oriented.” The past two years Sephora, Lancome and other brands have opened a vertical class Shopping. 2008 China Fashion B2C transactions reached 3.03 billion in 2009, is expected to grow to 65.3 billion yuan, and in three years, will continue to grow explosively, to fashion class B2C is expected in 2012 will reach 30.7 billion.

“After 2014, China is likely to become the world’s largest luxury goods market. In this situation, the high-end fashion online shopping habits of consumers would be greatly strengthened.” Huha network with Chamber CEO Mr. Kay said: “The high-end fashion online shopping is not simply to provide users a more convenient way to shop, it covers a wide range force is innovative. In our huha users, there are many from the second and third tier cities. through the call, ha, these users no longer have to through tourism to enjoy the high-end shopping. “